Gannett Co. -
USA TODAY NETWORKS
Partner with marketing, creative, media, editorial, & audience development teams to create innovative social strategies & groundbreaking output across paid & organic channels.
Develop & maintain a social media playbook that synthesizes strategy & best practice to guide companywide thinking.
Identify opportunities & lead the activation of the company’s brands’ entry into high-value, real time conversations & trends.
Partner with data science teams to establish measurement frameworks & a regular cadence of performance reporting.
Build & manage collaborative relationships across the company to influence key stakeholders & business outcomes.
Hire, manage & develop a growing team of social media specialists.
Report directly to Vice President of Marketing.
2020 - 2022
SENIOR DIRECTOR OF
Moontide Agency &
Divisions of The Golden State Company
Los Angeles, CA
Built & grew social media department by 700% with strategic resourcing, hiring, & establishing trusted advisor relationships. Additionally sourced, negotiated, & managed contractors for supplemental support to meet demand.
Developed multi-year plans for platform growth & expansion, by ideation & implementation of overarching strategies & creation of processes.This resulted in 150% net audience growth, consistent double digit engagement rates, 100M monthly impressions, 10M users engaged with content in a single year.
Balanced both qualitative & quantitative intel to develop market approaches to present to or collaborate with clients or internal stakeholders.
Created content strategy & oversaw creation, including directing content shoots, for both owned (publisher & e-commerce brands) & agency client programming & campaigns. This includes large viral moments for celebrity clients (e.g. Chris Hemsworth) that resulted in over 8M organic engagements. Additional examples include co-branded content & series for clients such as ABC, VW, Toyota, Mitsubishi, Visit FL, Reno -Tahoe, etc.
Oversaw & managed the negotiation & implementation of content creator, influencer, & vendor contracts, projects, & relationships.
Reported directly to C-suite, owners, & executive team.
GLOBAL HEAD OF
Preferred Hotels & Resorts
Newport Beach, CA
Served as the global lead, a key interface between the company, contributors, & audiences, ensuring consistency across all social media channels globally.
Identified, organized, & implemented social media strategies; developed a consistent voice, look, & feel across channels; researched & implemented innovations; managed department’s global budget & social advertising efforts.
Developed & maintained a global influencer strategy including partnerships, negotiations, contracts, & trips with well known macro & micro-influencers.
Created performance reports & analyzed effective benchmarks for measuring impact of social media efforts.
Increased audience size by 136% on focus channel.
Simultaneously strategized & managed initiatives & partnerships with 780+ member hotel & resorts’ portfolios of social media.
Oversaw the efforts of junior social media team members & other social media contributors based in key markets globally. (US, UK, CHINA)
Reported directly to C-suite & executive team.
& DESIGN CONSULTANT
The World Economic Forum
The Sandbox Agency
DIGITAL MEDIA MANAGER
Strategized with both digital media & social media teams on various initiatives.
Collaborated with the Senior Vice President to build strategies across digital media & social channels from concept to launch for Fortune 500-1000 clients.
Conducted comprehensive reporting on client's performance with optimizations.
Communicated and partnered effectively with both clients & vendors.
DESIGN - CONSULTANT
Collaborated with various global teams to strategize graphics &
presentations containing sensitive & confidential information.
Created & delivered strong presentation & conference materials for global events such as DAVOS
Collaborated & strategized with all aspects of the marketing team.
Created & edited direct mail assets, digital resource guides, & social media graphics.
Client Account Manager & Client Partner
San Fransisco, CA
Responsible for $4M+ annual revenue with a record of achieving over 100% each quarter year-to-date.
Collaborated with Fortune 500 & 1000 advertisers by understanding their objectives, recommending best practices & developing effective campaigns.
Educated & consulted clients to demonstrate how to use Twitter’s ad products.
Executed, optimized, & analyzed advertising programs using internal tools & dashboards.
Solved campaign issues in a timely & productive manner by identifying & implementing process improvements.
User Services - Abuse Specialist
Collaborated on developing Twitter's Abuse guidelines.
Assisted with machine learning projects focused on abusive tweets.
San Fransisco, CA
Graduated with a Bachelor's Degree in Art-Graphic Design, and a Minor in Mass Communication & Journalism - Advertising.
The Cove - Creative Director
Twitter ECS - Team Meeting Lead
Twitter Women - Internal Communications & Culture Team
CSUF Advertising Team - CEO
Teamwork & Collaboration
Management & Department Building
Influencer Strategy & Implementation
Apple Suite of Products (Keynote etc.)
Google Suite of Products
Adobe Suite of Products
Microsoft Suite of Products