Resume
Experience
2022
DIRECTOR OF
SOCIAL MEDIA
Gannett Co. -
USA TODAY NETWORKS
Remote
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Partner with marketing, creative, media, editorial, & audience development teams to create innovative social strategies & groundbreaking output across paid & organic channels.
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Develop & maintain a social media playbook that synthesizes strategy & best practice to guide companywide thinking.
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Identify opportunities & lead the activation of the company’s brands’ entry into high-value, real time conversations & trends.
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Partner with data science teams to establish measurement frameworks & a regular cadence of performance reporting.
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Build & manage collaborative relationships across the company to influence key stakeholders & business outcomes.
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Hire, manage & develop a growing team of social media specialists.
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Report directly to Vice President of Marketing.
2020 - 2022
SENIOR DIRECTOR OF
SOCIAL MEDIA
Moontide Agency &
Emergent Media
Divisions of The Golden State Company
Los Angeles, CA
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Built & grew social media department by 700% with strategic resourcing, hiring, & establishing trusted advisor relationships. Additionally sourced, negotiated, & managed contractors for supplemental support to meet demand.
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Developed multi-year plans for platform growth & expansion, by ideation & implementation of overarching strategies & creation of processes.This resulted in 150% net audience growth, consistent double digit engagement rates, 100M monthly impressions, 10M users engaged with content in a single year.
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Balanced both qualitative & quantitative intel to develop market approaches to present to or collaborate with clients or internal stakeholders.
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Created content strategy & oversaw creation, including directing content shoots, for both owned (publisher & e-commerce brands) & agency client programming & campaigns. This includes large viral moments for celebrity clients (e.g. Chris Hemsworth) that resulted in over 8M organic engagements. Additional examples include co-branded content & series for clients such as ABC, VW, Toyota, Mitsubishi, Visit FL, Reno -Tahoe, etc.
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Oversaw & managed the negotiation & implementation of content creator, influencer, & vendor contracts, projects, & relationships.
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Reported directly to C-suite, owners, & executive team.
2019-2020
GLOBAL HEAD OF
SOCIAL MEDIA
Preferred Hotels & Resorts
Newport Beach, CA
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Served as the global lead, a key interface between the company, contributors, & audiences, ensuring consistency across all social media channels globally.
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Identified, organized, & implemented social media strategies; developed a consistent voice, look, & feel across channels; researched & implemented innovations; managed department’s global budget & social advertising efforts.
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Developed & maintained a global influencer strategy including partnerships, negotiations, contracts, & trips with well known macro & micro-influencers.
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Created performance reports & analyzed effective benchmarks for measuring impact of social media efforts.
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Increased audience size by 136% on focus channel.
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Simultaneously strategized & managed initiatives & partnerships with 780+ member hotel & resorts’ portfolios of social media.
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Oversaw the efforts of junior social media team members & other social media contributors based in key markets globally. (US, UK, CHINA)
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Reported directly to C-suite & executive team.
2018-2020
MARKETING MANAGER
& DESIGN CONSULTANT
The World Economic Forum
Funding Circle
The Sandbox Agency
Remote
DIGITAL MEDIA MANAGER
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Strategized with both digital media & social media teams on various initiatives.
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Collaborated with the Senior Vice President to build strategies across digital media & social channels from concept to launch for Fortune 500-1000 clients.
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Conducted comprehensive reporting on client's performance with optimizations.
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Communicated and partnered effectively with both clients & vendors.
DESIGN - CONSULTANT
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Collaborated with various global teams to strategize graphics &
presentations containing sensitive & confidential information. -
Created & delivered strong presentation & conference materials for global events such as DAVOS
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Collaborated & strategized with all aspects of the marketing team.
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Created & edited direct mail assets, digital resource guides, & social media graphics.
2016-2018
Client Account Manager & Client Partner
Twitter Inc
San Fransisco, CA
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Responsible for $4M+ annual revenue with a record of achieving over 100% each quarter year-to-date.
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Collaborated with Fortune 500 & 1000 advertisers by understanding their objectives, recommending best practices & developing effective campaigns.
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Educated & consulted clients to demonstrate how to use Twitter’s ad products.
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Executed, optimized, & analyzed advertising programs using internal tools & dashboards.
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Solved campaign issues in a timely & productive manner by identifying & implementing process improvements.
2015-2016
User Services - Abuse Specialist
Twitter Inc
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Collaborated on developing Twitter's Abuse guidelines.
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Assisted with machine learning projects focused on abusive tweets.
San Fransisco, CA
Education
2015
Bachelor's Degree
CSU- Fresno
Fresno, CA
Graduated with a Bachelor's Degree in Art-Graphic Design, and a Minor in Mass Communication & Journalism - Advertising.
Groups &
Organizations
The Cove - Creative Director
Twitter ECS - Team Meeting Lead
Twitter Women - Internal Communications & Culture Team
CSUF Advertising Team - CEO
Professional Skillset
Entrepreneurial Mindset
Go-to-Market Planning
Teamwork & Collaboration
Digital Analytics
Management & Department Building
Influencer Strategy & Implementation
Software Proficiency
Sprout Social
Asana
Creator IQ
Apple Suite of Products (Keynote etc.)
Google Suite of Products
Google Analytics
Adobe Suite of Products
Tiktok Ads
Twitter Ads
Facebook/Instagram Ads
Microsoft Suite of Products
Salesforce
Canva
Crimson Hexagon
Box
Tableau
Ad Words
Figma