Resume

Experience

2020 - Present

SENIOR DIRECTOR OF

SOCIAL MEDIA

Moontide Agency &

Emergent Media

Divisions of The Golden State Company 

Los Angeles, CA

  • Built & grew social media department by 700% with strategic resourcing, hiring, & establishing trusted advisor relationships. Additionally sourced, negotiated, & managed contractors for supplemental support to meet demand.

  • Developed multi-year plans for platform growth & expansion, by ideation & implementation of overarching strategies & creation of processes.This resulted in 150% net audience growth, consistent double digit engagement rates, 100M monthly impressions, 10M users engaged with content in a single year.

  • Balanced both qualitative & quantitative intel to develop market approaches to present to or collaborate with clients or internal stakeholders.

  • Created content strategy & oversaw creation, including directing content shoots, for both owned (publisher & e-commerce brands) & agency client programming & campaigns. This includes large viral moments for celebrity clients (e.g. Chris Hemsworth) that resulted in over 8M organic engagements. Additional examples include co-branded content & series for clients such as ABC, VW, Toyota, Mitsubishi, Visit FL, Reno -Tahoe, etc.

  • Oversaw & managed the negotiation & implementation of content creator, influencer, & vendor contracts, projects, & relationships.

  • Reported directly to C-suite, owners, & executive team.

2019-2020

GLOBAL HEAD OF 
SOCIAL MEDIA

Preferred Hotels & Resorts 

Newport Beach, CA

  • Served as the global lead, a key interface between the company, contributors, & audiences, ensuring consistency across all social media channels globally.

  • Identified, organized, & implemented social media strategies; developed a consistent voice, look, & feel across channels; researched & implemented innovations; managed department’s global budget & social advertising efforts.

  • Developed & maintained a global influencer strategy including partnerships, negotiations, contracts, & trips with well known macro & micro-influencers.

  • Created performance reports & analyzed effective benchmarks for measuring impact of social media efforts.

  • Increased audience size by 136% on focus channel.

  • Simultaneously strategized & managed initiatives & partnerships with 780+ member hotel & resorts’ portfolios of social media.

  • Oversaw the efforts of junior social media team members & other social media contributors based in key markets globally. (US, UK, CHINA)

  • Reported directly to C-suite & executive team.

2018-2020

 MARKETING MANAGER

& DESIGN CONSULTANT 

The World Economic Forum

Funding Circle

The Sandbox Agency

Remote

DIGITAL MEDIA MANAGER

  • Strategized with both digital media & social media teams on various initiatives.

  • Collaborated with the Senior Vice President to build strategies across digital media & social channels from concept to launch for Fortune 500-1000 clients.

  • Conducted comprehensive reporting on client's performance with optimizations.

  • Communicated and partnered effectively with both clients & vendors.

DESIGN - CONSULTANT

  • Collaborated with various global teams to strategize graphics &
    presentations containing sensitive & confidential information.

  • Created & delivered strong presentation & conference materials for global events such as DAVOS

  • Collaborated & strategized with all aspects of the marketing team.

  • Created & edited direct mail assets, digital resource guides, & social media graphics.

2016-2018

Client Account Manager & Client Partner

Twitter Inc

San Fransisco, CA 

  • Responsible for $4M+ annual revenue with a record of achieving over 100% each quarter year-to-date.

  • Collaborated with Fortune 500 & 1000 advertisers by understanding their objectives, recommending best practices & developing effective campaigns.

  • Educated & consulted clients to demonstrate how to use Twitter’s ad products.

  • Executed, optimized, & analyzed advertising programs using internal tools & dashboards.

  • Solved campaign issues in a timely & productive manner by identifying & implementing process improvements.

2015-2016

User Services - Abuse Specialist 

Twitter Inc

  • Collaborated on developing Twitter's Abuse guidelines.

  • Assisted with machine learning projects focused on abusive tweets. 

San Fransisco, CA 

Education

2015

Bachelor's Degree

CSU- Fresno

Fresno, CA

Graduated with a Bachelor's Degree in Art-Graphic Design, and a Minor in Mass Communication & Journalism - Advertising.

Groups & 
Organizations

The Cove - Creative Director

Twitter ECS - Team Meeting Lead

Twitter Women - Internal Communications & Culture Team

CSUF Advertising Team - CEO

Professional Skillset

Entrepreneurial Mindset

Go-to-Market Planning

Teamwork & Collaboration

Digital Analytics

Management & Department  Building 

Influencer Strategy & Implementation

Software Proficiency 

Sprout Social

Asana

Creator IQ

Apple Suite of Products  (Keynote etc.)

Google Suite of Products 

Google Analytics

Adobe Suite of Products

Tiktok Ads

Twitter Ads

Facebook/Instagram Ads 

Microsoft Suite of Products

Salesforce

Canva

Crimson Hexagon

Box

Tableau

Ad Words

Figma